A lot of the communicative power of film can be traced back to basic attention patterns that viewers identify with as they watch film. Here are a few examples from research I presented at the Annenberg School for Communication at U. Penn in Philadelphia with Caleb Brown. We took apart several scenes from Hal Ashby's film Being There (1979) to look at attention directing strategies in camera movement and framing vis-a-vis rhetorical structures in script discourse.

While it has the color of a Pink Pearl rubber eraser, this flame toasted marshmallow tastes like oven roasted beets. That's because this marshmallow is a beet marshmallow, meant for fire roasting.

Did you know that a metaphor is responsible for chocolate truffles? This confection is conceptually anchored in the structural architecture of the mushroom! I'm writing a paper on metaphors and food design for a culinary linguistics conference, and I dug this gem up from my old defunct food blog Kitchen Cognition. I'll post the finished abstract before the conference, but in the meantime, enjoy this recipe.