A lot of the communicative power of film can be traced back to basic attention patterns that viewers identify with as they watch film. Here are a few examples from research I presented at the Annenberg School for Communication at U. Penn in Philadelphia with Caleb Brown. We took apart several scenes from Hal Ashby's film Being There (1979) to look at attention directing strategies in camera movement and framing vis-a-vis rhetorical structures in script discourse.